Photos
Our personality describes the tone we use for external communications. It should be expressed as an embodiment of our values and positioning in the market.
Capturing Golden Moments.
Where beer brings people together;
The experience around the moment of cheers.
Photography Principles
Our visual identity employs a variety of types of imagery, all brought together through the theme of
cheers. Use the principles as a guide when selecting photography.
Lifestyle
Moments of cheers where people come together to celebrate. Always a feeling of optimism through a premium lens. Revealing the lifestyle around the cheers.
Behind the Scenes
Showcasing the craft behind the beer. Elevating the process of seed to sip. Evoking the senses through close crops of barley, brewing, and all things behind the scenes.
Sustainability
As a sustainable business we always feature the environmental agenda of the brand where we can. Imagery of our environmental and social responsibility at its best.
Image Treatments
Image treatments can be used to add additional branding and sophistication to our photos. Black and white treatments should be created with high contrast. The yellow treatment can be achieved by multiplying the image over the top of our gold gradient.
Black & White
Yellow Colorized
Photos
Our personality describes the tone we use for external communications. It should be expressed as an embodiment of our values and positioning in the market.
Photography Principles
Our visual identity employs a variety of types of imagery, all brought together through the theme of
cheers. Use the principles as a guide when selecting photography.
Capturing Golden Moments.
Where beer brings people together;
The experience around the moment of cheers.
Lifestyle
Moments of cheers where people come together to celebrate. Always a feeling of optimism through a premium lens. Revealing the lifestyle around the cheers.
Behind the Scenes
Showcasing the craft behind the beer. Elevating the process of seed to sip. Evoking the senses through close crops of barley, brewing, and all things behind the scenes.
Sustainability
As a sustainable business we always feature the environmental agenda of the brand where we can. Imagery of our environmental and social responsibility at its best.
Image Treatments
Image treatments can be used to add additional branding and sophistication to our photos. Black and white treatments should be created with high contrast. The yellow treatment can be achieved by multiplying the image over the top of our gold gradient.
