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Color

 

Our full color palette shows how we use our brand colors proportionally. The specifications for our primary, secondary, and tertiary color palettes, illustrated on the following page, ensure that we consistently look our best at all times, whatever the format.

  

 

Core Palette

 

Our primary color palette is what we use the most. The Gold Gradient is a dominant color for our brand with White and Black used to balance out our primary palette.

 

      Primary Color

 

      Black

 

      HEX #000000
      CMYK 00-00-00-100
      RGB 000-000-000

 

 

 

 

 

 

      Primary Color

 

      White

 

       HEX #ffffff
       CMYK 00-00-00-100
       RGB 255-255-255

 

 

 

 

 

  

 

Secondary & Tertiary Palette

 

We use our secondary palette sparingly and alongside our primary colors. These colors can be used as accents, callouts, and certain graphic elements. The tertiary palette (bottom row) is intended for limited use in charts and graphs only.our primary palette.

 

     

      Gold

 

        PMS 110C
        HEX #e5b611
        CMYK 02-22-100-08
        RGB 230-183-17

 

 

 

 

 

 

 

 

 

 

 

      Light Gold

 

       HEX #f5e003
       CMYK 7-5-100-0
       RGB 245-224-3

 

      Light Grey

 

       HEX #efefef
       CMYK 5-3-3-0
       RGB 239-239-239

 

      Dark Gold

 

       HEX #d1a33c
       CMYK 18-35-91-1
       RGB 209-163-60

 

      Dark Grey

 

       HEX #c7c7c7
      CMYK 22-17-17-00
      RGB 199-199-199

 

      Red

 

       HEX #921a28
       CMYK 27-100-87-27
       RGB 146-26-40

 

      Blue

 

       HEX #325a6d
       CMYK 84-56-42-21
       RGB 50-90-109

 

      Beige

 

       HEX #d69e77
       CMYK 16-41-56-0
       RGB 214-158-119

 

      Green

 

       HEX #959b7b
       CMYK 44-30-57-3
       RGB 149-155-123

 

      Light Red

 

       HEX #e88475
       CMYK 5-59-49-0
       RGB 232-132-117

 

      Brown

 

       HEX #3f1f14
       CMYK 48-76-80-69
       RGB 63-31-20

  

 

ADA Color compliance

 

Consistent use of color helps the brain to establish relationships – between emotions, abilities, experiences and people, but above all they help to strengthen an identity.our primary palette.

 

 

Use only Black text on a 

Cheers Gold Gradient background

 

 

 

 

 

Use White, Light Gold, or Dark Gold text on a Black background

 

 

 

 

Use only Black text on a Light Gray background

 

 

 

 

 

 

Use only Black text on a Dark Gold background

 

 

 

 

Use only Black text on a 
White background

 

 

 

 

 

 

Use only Black text on a Light Gold background

 

 

 

 

To ensure that our colors are accessible for everyone on screen, follow these rules for ADA compliance for text 12pt or smaller.

 

 

Use only Black text on a Dark Gray background

 

 

 

 

 
Color

 

Our full color palette shows how we use our brand colors proportionally. The specifications for our primary, secondary, and tertiary color palettes, illustrated on the following page, ensure that we consistently look our best at all times, whatever the format.

  

 

 

Core Palette

 

Our primary color palette is what we use the most. The Gold Gradient is a dominant color for our brand with White and Black used to balance out
our primary palette.

 

      Primary Color

 

      Black

 

      HEX #000000
      CMYK 00-00-00-100
      RGB 000-000-000

 

 

 

 

 

 

      Primary Color

 

      White

 

       HEX #ffffff
       CMYK 00-00-00-100
       RGB 255-255-255

 

 

 

 

 

  

 

 

 

Secondary & Tertiary Palette

 

We use our secondary palette sparingly and alongside our primary colors. These colors can be used as accents, callouts, and certain graphic elements. The tertiary palette (bottom row) is intended for limited
use in charts and graphs only.our primary palette.

 

     

      Gold

 

        PMS 110C
        HEX #e5b611
        CMYK 02-22-100-08
        RGB 230-183-17

 

 

 

 

 

 

 

 

 

 

 

      Light Gold

 

       HEX #f5e003
       CMYK 7-5-100-0
       RGB 245-224-3

 

      Light Grey

 

       HEX #efefef
       CMYK 5-3-3-0
       RGB 239-239-239

 

      Dark Gold

 

       HEX #d1a33c
       CMYK 18-35-91-1
       RGB 209-163-60

 

      Dark Grey

 

       HEX #c7c7c7
      CMYK 22-17-17-00
      RGB 199-199-199

 

      Red

 

       HEX #921a28
       CMYK 27-100-87-27
       RGB 146-26-40

 

      Blue

 

       HEX #325a6d
       CMYK 84-56-42-21
       RGB 50-90-109

 

      Beige

 

       HEX #d69e77
       CMYK 16-41-56-0
       RGB 214-158-119

 

      Green

 

       HEX #959b7b
       CMYK 44-30-57-3
       RGB 149-155-123

 

      Light Red

 

       HEX #e88475
       CMYK 5-59-49-0
       RGB 232-132-117

 

      Brown

 

       HEX #3f1f14
       CMYK 48-76-80-69
       RGB 63-31-20

  

 

 

ADA Color compliance

 

Consistent use of color helps the brain to establish relationships – between emotions, abilities, experiences and people, but above all they help to strengthen an identity.our primary palette.

 

 

Use only Black text on a 

Cheers Gold Gradient background

 

 

 

 

 

Use White, Light Gold, or Dark Gold text on a Black background

 

 

 

 

Use only Black text on a Light Gray background

 

 

 

 

 

 

Use only Black text on a Dark Gold background

 

 

 

 

Use only Black text on a 
White background

 

 

 

 

 

 

Use only Black text on a Light Gold background

 

 

 

 

To ensure that our colors are accessible for everyone on screen, follow these rules for ADA compliance for text 12pt or smaller.

 

 

Use only Black text on a Dark Gray background

 

 

 

© 2022 ANHEUSER-BUSCH INBEV ALL RIGHTS RESERVED. ENJOY RESPONSIBLY. DO NOT SHARE THIS CONTENT WITH MINORS.

POWER BY DA VINCI.

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© 2022 ANHEUSER-BUSCH INBEV ALL RIGHTS RESERVED. ENJOY RESPONSIBLY. DO NOT SHARE THIS CONTENT WITH MINORS.

POWER BY DA VINCI.