Welcome to the new expression of AB InBev
Introduction
These guidelines explain how the AB InBev corporate visual identity should be used to communicate our brand vision. The new identity brings a simpler, modern and flexible, yet consistent, look and feel to how our brand shows up in the world.
Inspiration and aspiration
Our visual idenity has evolved from being a static elementlimited identification function, to an active participant playing a larger role in the experience, communications landscape and brand expression.
Respecting our heritage while looking to the future
As we move beyond beer and beyond mainstream, and begin to Dream Big as an organization, the role of our corporate brand identity will also change.
Brand World
Our brand reflects who we are and how we want our users to feel when they use our products.
Welcome to the new expression of AB InBev
Introduction
These guidelines explain how the AB InBev corporate visual identity should be used to communicate our brand vision. The new identity brings a simpler, modern and flexible, yet consistent, look and feel to how our brand shows up in the world.
Inspiration and aspiration
Our visual idenity has evolved from being a static elementlimited identification function, to an active participant playing a larger role in the experience, communications landscape and brand expression.
Respecting our heritage while looking to the future
As we move beyond beer and beyond mainstream, and begin to Dream Big as an organization, the role of our corporate brand identity will also change.
Brand World
Our brand reflects who we are and how
we want our users to feel when they use our products.
